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The guiding philosophy, values and beliefs of the company are as follows:


a. We believe that an empowered and accountable employee and organization are the primary keys to success


b. We as an organization share a commitment to excellence;


c. We encourage creativity and innovation in all that we do;


d. We have non-compromising commitment to the highest standards of corporate citizenship and business practice;


e. We are dedicated to winning in the tourist market arena, which will be measured by our market share and superior financial results;


f. We believe that profit is a just reward for our perseverance and hard work, and that it is an essential measure of success and essential for our continued existence.

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