Mission and Vision
The guiding philosophy, values and beliefs of the company are as follows:
a. We believe that an empowered and accountable employee and organization are the primary keys to success
b. We as an organization share a commitment to excellence;
c. We encourage creativity and innovation in all that we do;
d. We have non-compromising commitment to the highest standards of corporate citizenship and business practice;
e. We are dedicated to winning in the tourist market arena, which will be measured by our market share and superior financial results;
f. We believe that profit is a just reward for our perseverance and hard work, and that it is an essential measure of success and essential for our continued existence.
The Purpose of the Company
Amazing Show's primary purpose is to provide a world-class show for the benefit of both foreign and local tourists in the Philippines. With this in mind, it also hopes to significantly contribute to the enhancement of Philippine tourism and to revitalize the tourist market and therefore gain profit.
Once achieved, the company aims for a comprehensive program of continual reinvestment in the country to provide more jobs for Filipinos and therefore significantly contribute to the improvement in the quality of life.
We are the Country's premier theatrical family show!
August 2001 - Amazing Show was founded at the Aloha Hotel. After a month, auditions for performers took place, around 200 transvestites and transgenders participated and only 83 passed the audition;
December 10, 2001 - Amazing Show performed its maiden presentation at the main theatre of Manila Film Center;
March 8, 2003 - Amazing Show launched "Amazing Philippine Beauties". An annual beauty pageant contest aimed to look for the most beautiful transvestite in the country. "Sarah Trono" was crowned as the first Amazing Philippine Beauty winner;
September 23, 2003 - Amazing Show performance was brought in Lapu-Lapu City, Cebu;
October 22, 2004 - Amazing Show performance was brought to Jeju Island, South Korea;
October 26 -27, 2004 - Peace Wave Concert was held at the main theatre of Manila Film Center. The concert featured performances from popular artists from South Korea and Philippines;
November 6, 2004 - Amazing Show sent a delegation to the Miss Queen International 2004 in Pattaya, Thailand. "Cristina Dandan" , lead performer of Amazing Show won 2nd runner-up;
November 14, 2005 - Amazing Show received an award for being the "Most Outstanding Transgender Theater Arts" given by the Philippine Marketing Excellence Institute, Marketing Insights Magazine and Asian Institute of Marketing and Entrepreneurship during the Philippine Marketing Excellence Award night at Sofitel Hotel;
January 26, 2008 - Amazing Philippine Singing Star was launched, a monthly singing contest participated by top caliber amateur singers in the country. Despite its popularity, it was a short-lived project of the company;
April 30, 2012 - Amazing Show Cebu transferred to a new performance venue located at the Amazing Show building, Bagumbayan II, Maribago, Lapu-Lapu City, Cebu. The Honorable City Mayor of Lapu-Lapu, Ms. Paz Radaza graced the opening ceremonies;
January 28, 2013 - "Return to Paradise" Amazing Show Boracay was launched at Amazing Show Performance Center, Brgy. Balabag, Boracay Island, Malay, Aklan.